I built DDD because I couldn’t find one.
Over fifteen years in tech. One daughter. And a phone that, at her age, isn’t hers to scroll freely — not yet.
The stories started reaching me quietly. A parent whose son had been watching things on YouTube she couldn’t bring herself to describe. Another whose daughter had been messaging someone for weeks before anyone thought to check. Then the news — the screenshots, the statistics, the cases that made the papers and the ones that didn’t. Every week, the same pattern: parents who had no idea, children already deep in it, and nobody speaking to Caribbean families about any of it in plain language.
I’d been in tech since I was a teenager. I understood exactly what was happening. What I couldn’t understand was why nobody was talking to us about it — in our voice, about our apps, for our families.
So I started talking. On TikTok at first — short, plain, no jargon. Then guides. Then schools called. Then parent associations. Then mothers I’d never met were stopping me in the supermarket to thank me for “explaining Snapchat in a way that finally made sense.”
DDD became inevitable. A Caribbean voice. A father’s calm. A technologist’s precision. A movement that didn’t yet exist — and absolutely had to.